Thursday, January 21, 2010

Audience Profile

7. The audience for this collection letter is an appliance dealer. The appliance dealer probably feels resentment or maybe fear towards the manufacturer since he is likely dealing with financial problems and isn't ready to deal with legal proceedings too. The appliance dealer needs to know how long he has to pay back the manufacturer and what will happen if he doesn't pay them back.

10. The audience in this letter is a property management company. The management company probably feels neutral toward the person writing the letter, even though the person writing the letter is surely frustrated with them. The management company needs to know what exactly the problems, how long they have been going on, and when they need to be fixed.

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