- Who is my audience?
- What are my audience member's needs?
- What do I want them to do?
- How might they resist?
- Are there alternative positions I need to examine?
- What does the decision maker consider the most important issue?
- How might the organization's culture influence my strategy?
2) You need to take into account their cultural expectations so that you don't undermine your message by using inappropriate appeal or organize your message in an uncomfortable way towards your audience.
3) Emotional appeals connect with the reader's feelings. Logical appeals connect to the reader's notions of reason by using analogy, induction, or deduction.
4) In logical appeals, you can use analogy, induction, and deduction.
5) The AIDA model uses the indirect approach and organizes your message into four phases: attention, interest, desire, and action. One limitiation is that it talks at the audience instead of with them. Another limitiation of AIDA is that it focuses on one-time events, not long-term relationships.
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